Hiya..Welcome, If you have landed here on this page then the Entrepreneurial bug has bit you too and cast you in the www or you just are simply curious how everything happens behind the scenes at the back end of this site.
Okay, here is how things happen behind the scenes on any wordpress website or blog.
- First you have to buy your domain name. There are several places you can choose to get your domain names. Some common ones are: GoDaddy, Google Domains, Siteground etc.
I have personally bought Domains from all three of the above, but my favorite is SiteGround since their customer service is AWESOME!!! I have several other sites other than this one and I have never had any downtime with them and anytime I had any questions, technical or non-technical, they are only a chat away and answer very promptly.
- Secondly, you have to figure out who you will pick to host your site. Once again, Siteground takes care of this one also. I have Siteground hosting all my sites so far and never had any problems. They also have very good rates for hosting. Did I mention how good their customer service is?
- If you want to know a step by step process of how to do both the above then check it out here.
- Third step is to pick WordPress or your choice of platform to deliver the contents. I use WordPress for my sites.
- Fourth step is to add email service: Who would capture the email addresses of all your visitors who opt in to your subscription or news letters. There are several available for free until your subscription becomes larger than 2000. I use Mailchimp for now as it meets my needs.
- Landing page: How are you going to get people to subscribe to your site? By offering a free resource that is valuable to them and for which they would not mind sharing their email address with you. No spamming allowed anyway. I used a free site called Rapidology until now but I hear they are ending the program. So I will be looking for a landing page software either Convertkit or Leadpages.
Then depending on what your site is about there is an entire host of other expenses.
For this site the following are the services and tools I have bought and pay for:
Microphone: I use a microphone for recording audio for my classes. I have tried several microphones which don’t really work well. The one shown below is rated well and works well so far.
Screen Recording Software: Camtasia Studio for PC and Screenflow for Macs and Snagit if you don’t want the video editing capability.
Learning Management System: There are several Learning Management Systems which can bring your course alive to the world. Each one has its pros and cons and price variations. I think what one should investigate is cost vs customer service and user friendliness to your students. I chose thinkific because I listened to the conversations in facebook groups of many LMS systems and found thinkific to have the best customer service and user friendliness to the customers and excellent customer support service and a really helpful facebook group members who are willing to take a little bit of their precious time to help you out. Another good thing about thinkific is that they will host all your videos so you don’t have to pay for a video hosting company like Amazon AWS or Vimeo or similar. This comes in really handy for beginning business owners who don’t make a lot of $ starting out. I basically started with the Starter plan until I finished my first course and then moved on to the Essential plan since it gives more of the options I need. I don’t think anyone can beat that. Did I tell you how good their customer service is? Absolutely #1. They have been so willing to help and gave me a lot of free bulk coupons so I could try putting up my course in Amazon and it was a success. I would have had to pay for the bulk couponas but because I was just beginning, they gave it for free. Who gives anything for free anymore? Also they have given me a few training courses for FREE basically to get me started in my business and continue to grow. They are fully vested in the success of their course creators.
How to list your online course on Amazon?
Once you get your course ready and published then you can also have it up on Amazon App store as a software app. How do you get your course on to Amazon and get billions of eyeballs to look at your course or free ebook which could be used as a lead magnet. I joined a short course called “Hidden Revenue Exposed by James Renouf and Dave Espino” which take you step by step through the process of how to get your online course into Amazon App. I was a little skeptical in the beginning but then I figured what do I lose by just trying and I am glad I tried it because it was very simple and very through.
Even though they used in the course is a LMS called Zenler, the basic idea is the same. If you choose thinkific as your LMS and want more hand holding as to how to get your course into Amazon, just send me an email and I will walk you through the process. It is pretty cool to see your online course listed on Amazon. Here is mine as an example. “Design of Cantilever Retaining Walls”
Other misc products I use:
Canva for creating cool graphics like the one at the top of the page.
Pexels for a treasure trove of free and paid images that you could use for your blog.
Adobe: I have an old version Full Adobe Suite which includes Illustrator and Photoshop and more than I could ever want (this can be an expensive package and there are many other free tools you can use for your needs instead). I believe you can just buy the program you want on the cloud for a much cheaper price than buying a full suite of Adobe.
In addition to all these, I also have some software related to my niche which is Structural Engineering. We won’t go into the cost of some of those programs. It can be mind boggling.
DISCLOSURE: Note that there are several links on this page. Some of these links are affiliate links but not all of them. What does Affiliate links mean? It means if you click on the link and purchase their product then I will get a small commission from the company at no additional cost to you. A lot of beginner bloggers and content developers are able to bring you free articles and blog topics as a result of small earnings from affiliate commissions. So if you click any of these links and buy any products, I just wanted to thank you in advance for helping me keep this site going. Appreciate it.